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Leveraging the Power of Social Media

Many hosting users who are new to e-commerce often approach it with the mistaken belief that launching a website will automatically draw in customers. Perhaps they heard a voice calling them in the night, “If you build it, they will come.” Unfortunately, it is not quite that easy, and in recent years, even advertising may [...]

You’re Finally Online. Now What? Marketing, Social Media And Mobile Marketing

When I speak to students about business, I always make sure to point out that they just can’t sit by the phone and wait for the calls from prospective clients to pour in. This is when their eyes glaze over. The worst argument I ever heard from a student in response to my talk on [...]

You’re Finally Online. Now What? Marketing, Social Media And Mobile Marketing

When I speak to students about business, I always make sure to point out that they just can’t sit by the phone and wait for the calls from prospective clients to pour in. This is when their eyes glaze over. The worst argument I ever heard from a student in response to my talk on [...]

How to Start Your Own Social Networking Site – And Keep it Up

If it exists on the internet, chances are someone has made it easier for you to do the same thing yourself.  Social networking is increasingly included in this rule.  As it becomes a world onto itself, it’s becoming easier for individual users to create their own islands within it. If you’re tired of FaceBook, Twitter, [...]

Exploring The Social Networking World

Facebook, Twitter, and probably soon Google+, get most of the analysis of the social networking world.  With that comes most of the attention of advertisers.  This is the billion-user World Wide Web, though.  For every bar that all the cool kids are hanging out at, there are plenty of local bars near them with people [...]

Social Networking Wars – A Great Show, and an Educational One

Wars between major corporations are way more fun than we would perhaps like to admit.  We can’t help but view it like some football game between demi-gods whenever, say, Coke and Pepsi or McDonald’s and Burger King square off in some price or advertising war.  So even if one had no interest whatsoever in having [...]

E-commerce and Social Media: No Longer Oil and Water

Once upon a time, there was a hard and loudly enforced social rule on the internet: there were places to hang out and places to shop, and never the twain should meet.  Anyone who dared break this rule suffered the wrath of the collective cyberworld, and the results weren’t always pretty. This rule was strongly [...]

Google Unveils Social Network

(The Hosting News) – Google unveiled a new social network called Google+ on Tuesday, possibly setting up a new rivalry with social networking site Facebook. In a post outlining the social network on the company’s blog, Google stated, “We’d like to bring the nuance and richness of real-life sharing to software. We want to make [...]